It’s always a pleasure to collaborate on a project with Justin Bell Productions and Tiger House Films.

In this 2024 New York Life commercial, I served as the Production Designer, shaping the visual narrative to reflect the importance of legacy. The spot highlights the powerful connections between family, career, and education and how each decision shapes a lasting legacy for future generations. If you’re looking for video art direction or production design that brings meaningful storytelling to life, let’s connect.

Role: Art Director / Production Designer

Brand: New York Life

Year: 2024

Watch the full commercial and see how impactful art direction can enhance visual storytelling.

Client: @newyorklife
Agency: @pcaconnect
On Set PCA Team: Kate Li-Dennis, @catse88 , @wongdarren , Janet Lai , @benltran
Production Company: @tigerhousefilms
Cast: @anne_patterson_@tclivingstonjr@andreaguzz_@_kunalkumar@thisisryanyoung
Ex. Producer: @jasonkentcarpenter
Producer: @jbellprods
Director: @berniesu
1st AD: Adam Werth
DP: @alleneho
Steadi Op: @dustinsupencheck
1st AC: @celluloid_snead
2nd AC: @cine.arl
Gaffer: @davewilwayco
BBE: @asian_drunk
Electric: Giovanni Silva
Key Grip: @bluesandalviews
BBG: @keefshattle
Grip: @jus10henry
Sound Mixer: @destinyfarrant
Key Wardrobe / HMU: @lucabuzas
Wardrobe / HMU Asst: @neadune
Production Designer: @tarobb1
Set Dec: @babymissiles
Art PA: Chad Ellis
PA: Everett Essex
PA: @denman8686
PA: @waynevanderwal
PA: @iamisaiahswasey
Editor: @jasonkentcarpenter
Post Sound Mix: @soundryan
Color: @coloristroy